Communication Program

Program Overview

The general communication major provides a strong foundation in the field and allows you to sample classes in the other communication programs offered at Endicott. Sometimes students will begin their studies in the general major and then move into digital media or marketing communication/ advertising, or add a minor, as their interests develop.

By pursuing a degree in communication, you will explore the many ways media impact the individual and society, both locally and globally. Classroom studies promote written and critical-thinking skills, as well as theoretical and applied knowledge. By pursuing the general major in communication, you will find yourself prepared for traditional communication-related professions and, as with the other communication programs, you will possess the skills to move directly into a program of advanced studies and graduate school.

Text Transcript/Description

Lauren LaCava '19, a Communication major, provides an inside look of the semester-long internship she spent with Live Nation—a nationally-known event promoter and venue operator.
Curriculum
Curriculum Requirements - Total Credits Required: 125

First Year - Credits: 32
- Individual and Society General Education Requirement (Cr: 3)
- Literary Perspectives General Education Requirement (Cr: 3)
- Values and Ethical Reasoning General Education Requirement (Cr: 3)
- Media Explorations Elective (Cr: 3)
- Elective (Cr: 3)
- CMM 106 - Media and Culture I (Cr: 3)
- CMM 107 - Media and Culture II (Cr: 3)
- CMM 115 - Social Media: Theory and Practice (Cr: 3)
- ENG 111 - Critical Reading and Writing I (Cr: 3)
  
  Satisfies the Writing Designated Core requirement.
- ENG 112 - Critical Reading and Writing II (Cr: 3)
  
  Satisfies the Writing Designated Core requirement.
- INT 100 - Internship I (Cr: 2)
Sophomore - Credits: 32
- Aesthetic Awareness and Creative Expression General Education Requirement (Cr: 3)
- Global Issues General Education Requirement (Cr: 3)
- Quantitative Reasoning General Education Requirement (Cr: 3)
- Science and Technology General Education Requirement (Cr: 3)
- World Cultures General Education Requirement (Cr: 3)
- General Education Elective (Cr: 3)
- Media Making Elective (Cr: 3)
- Media Writing Elective (Cr: 3)
- Elective (Cr: 3)
- DM 111 - Introduction to Multimedia Narrative (Cr: 3)
- INT 200 - Internship II (Cr: 2)
Junior - Credits: 31
- Media Explorations Elective (Cr: 6) (One must be 300/400 level)
- Media Making Elective (Cr: 3)
- Media Writing Elective (Cr: 3)
- General Education Electives (Cr: 9) (Two must be above the 100 level)
- CMM 306 - Social Impact of the Media (Cr: 3)
- CMM 370 - Communication Research Methods (Cr: 3)
- CMM 379 - Semester Internship Strategies (Cr: 1)
- CMM 400 - Contemporary Explorations in Communication (Cr: 3)
Senior - Credits: 30
- Media Explorations elective (Cr: 3) (Must be 300/400 level)
- Elective (Cr: 3)
- CMM 380 - Media Ethics (Cr: 3)
- CMM 415 - Creative Portfolio Development (Cr: 3)
  
  Or
- CMM 416 - Professional Communication Portfolio (Cr: 3)
- CMM 480 - Semester Internship (Cr: 12)
- MCA 489 - Senior Research (Cr: 3)
- CMM 490 - Senior Thesis (Cr: 3)
  
  Or
- MCA 491 - Senior Capstone (Cr: 3)
Media Explorations Electives

Students choose four from the following list. Two must be 300 or 400 level.
- CMM 206 - Race, Ethnicity, and the Media (Cr: 3)
- CMM 315 - Global Mass Communication (Cr: 3)
- CMM 345 - Media and Cultural Studies (Cr: 3)
- CMM 363 - Women in Media (Cr: 3)
- CMM 372 - Documentary Modes (Cr: 3)
- CMM 400 - Contemporary Explorations in Communication (Cr: 3)
- DM 230 - The Contemporary Television Industry (Cr: 3)
- DM 300 - Contemporary Issues in Journalism (Cr: 3)
- DM 322 - Voice and Articulation (Cr: 3)
- DM 325 - Politics, People & The Press (Cr: 3)
- MCA 103 - Advertising Fundamentals (Cr: 3)
- MCA 203 - Public Relations (Cr: 3)
Media Making Electives

Students choose two from the following list:
- MCA 335 - Social Media and Marketing (Cr: 3)
- DM 110 - Introduction to Digital Filmmaking (Cr: 3)
- DM 227 - Multimedia Journalism (Cr: 3)
- DM 260 - Broadcast Journalism (Cr: 3)
- DM 281 - TV Studio Production I (Cr: 3)
- DM 360 - Podcast and Radio Journalism (Cr: 3)
Media Writing Electives

Students choose two from the following list:
- MCA 204 - Promotional Writing and Editing (Cr: 3)
- DM 211 - Fundamentals of Journalism (Cr: 3)
- DM 225 - Sports Journalism (Cr: 3)
- DM 226 - Newsroom (Cr: 3)
- DM 255 - Writing for the Screen (Cr: 3)
- DM 338 - Feature Writing (Cr: 3)
Learning Outcomes

Upon completion of the communication program, students will:
- Demonstrate an ability to access, analyze and create media.
- Illustrate critical thinking appropriate to contemporary communication principles and ethics.
- Communicate effectively within the conventions of the communication discipline.
- Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the Communication discipline.
- Analyze the central theories, perspectives, principles, and concepts in the Communication discipline.
View academic catalog and learning outcomes
Internships and Careers
An Endicott education means you'll graduate with a degree and a resume.

Whether you pursue graduate school right away, or embark on your career after graduation, we believe that your time at Endicott will prepare you for the next step. Take a look at what our graduates have been up to lately.
Recent Internships

Congressional Office, Senator Warren

MUD Magazine

The Daily Item

Allied Global Marketing

EF Education First

92.5 The River

Boston University Athletic Communication

Amirah, Inc.

New Jersey Devils

Peabody Essex Museum
Alumni Employment

The Golf Channel

Paramount Creative+

Forrester

NBC Sports Boston

HubSpot

Vertex Pharmaceuticals

ECast Productions

Bally Sports

J. Jill

Takeda

Purple Carrot

PUMA

ESPN
Graduate School Acceptances

Seattle University

UMASS Lowell

Syracuse University